RV123.com is an online site for RV consumers. Its design concept is to offer a site that appeals to the demographics of the RV and camping population, while providing pertinent updated information that draws the consumer back to site. RV123’s preliminary focus is a listing service for RV buyers and sellers. Private sellers can list their items for free, while buyers can use the site to research top names and products in the industry. Next, we wanted to create an online community where campers can meet and keep in contact with new friends who have similar interests. The site is designed with an online forum and ratings feature. Users can discuss stories, various topics about the camping lifestyle, and their experiences with dealers, campgrounds, and products they have purchased. Our growing directory includes hundreds of dealers who are dedicated to the customer experience and offer only the highest quality of service. Many of our dealers are affiliated with RV associations that are recognized and trusted by consumers throughout the nation Dealers, campground owners, and industry suppliers can advertise their information and network affiliation on a virtual business card displayed on the site. Our preliminary effort is directed towards facilitating RV purchase transactions, but RV123 is about so much more than the purchase. We believe that the camping lifestyle belongs to everyone, and anyone can find the rugged, outdoorsy person in themselves.