ELKHART — Leveraging its newly-formed partnership with Heartland Recreational Vehicles LLC, Breckenridge will be introducing the all-new LakeView destination trailer during this week’s Elkhart RV Open House, the company reported today.
The LakeView caters to a growing market of consumers looking for a destination trailer that can be pulled to a seasonal site or lakefront property, a release noted. The line will be produced from a dedicated facility in Indiana’s Elkhart County that allows Breckenridge to build units year-round.
“We are very excited about this new product,” said Bob Phillips, Breckenridge general manager. “Breckenridge has always placed a major emphasis on the park model sector, but the market is changing. We want to be one of the first RV manufacturers that it truly committed to the destination trailer business.”
The LakeView features a comfortable, residential-style interior highlighted by panoramic windows to maximize scenic settings, Phillips noted, adding that in addition to several “set-apart” amenities, the LakeView would be sharply priced compared to the competition.
“Unlike other manufacturers, we will not operate in the travel trailer and fifth-wheel markets so we can focus on our two core segments – park models and destination trailers,” he said. “I believe our dealers will find that very refreshing. By providing them with a very fair territory and year-round delivery of product, I am confident dealers will see this type of partnership as an opportunity to grow their business.”
Breckenridge, founded in 1991, has strong brand recognition with consumers as a forerunner in the park model and destination trailer industries, he added.
“Breckenridge has an unbelievable name in Elkhart County,” said Chris Hermon, president of Breckenridge. “And in talking with dealers, I realized what a great reputation the company has across the country.
“It’s all about people and Breckenridge has put together a tremendous team. I expect Breckenridge and its LakeView product to hit the ground running,” he added.
Breckenridge will be displaying at the open house as part of Thor Industries Inc.’s expansive display at the RV/MH Hall of Fame.
SOURCE: Heartland Recreational Vehicles press release